Rob is a rare beast in the world of ecommerce, a consultant and teacher who has scaled numerous ecommerce businesses using a holistic approach which focuses on the brand first and the data second. Rob has a detailed understanding of traffic channels and how they work in concert. Every suggestion or decision is underpinned by data. His extensive knowledge is matched only by his energy, enthusiasm and boundless interest in ecommerce. He’s right at the heart of where technology meets psychology. If you get the chance to work with him, grab it. You won’t regret it.