CRO Consultant: Turn More Visitors Into Customers
You've worked hard and paid good money to get people to your website. Conversion rate optimisation makes sure more of them actually buy. Improving your conversion rate is often the fastest, cheapest way to grow revenue, because every pound you spend on traffic works harder.
As a freelance CRO consultant and official Shopify Partner, I help ecommerce brands and lead generation businesses find and fix the friction that's costing them sales. I use data, user behaviour and structured testing, not guesswork.
I've scaled my own ecommerce brands to multi-million-pound revenues, so I know what makes a customer click 'Buy now'.
My Conversion Rate Optimisation Services
Every CRO engagement is built around your customers, your data and your commercial goals.
CRO Audit
A deep dive into your analytics, funnels, heatmaps, session recordings, mobile UX, speed and checkout. You get a prioritised list of fixes ranked by revenue impact.
Shopify CRO & AOV
Product page layouts, collection filtering, upsells and cross-sells, bundles, free delivery thresholds and checkout optimisation to lift both conversion rate and average order value.
A/B Testing Programmes
Structured experiments on headlines, offers, page layouts and journeys. I test properly, measure honestly and roll out what wins.
Why CRO Should Come Before More Ad Spend
If your site converts at 1.5% and you lift it to 2%, that's a third more sales from the same traffic. That means the same Google Ads, SEO and social spend. Your acquisition cost falls, your ROAS rises and every channel gets more profitable.
That's why CRO sits at the heart of my work across PPC, SEO and email marketing. Traffic is only half the job.
What I Look At
Analytics and tracking: GA4 funnels, events and attribution you can trust.
User behaviour: heatmaps, scroll maps, session recordings and on-site surveys.
Key pages: home, collection, product, basket, checkout and landing pages.
Trust and persuasion: reviews, guarantees, delivery and returns messaging, copy and imagery.
Speed and mobile UX: because most of your customers are on their phones.
Get your free CRO audit and I'll show you where you're losing sales.
CRO FAQs
What is conversion rate optimisation (CRO)?
CRO is the process of increasing the percentage of website visitors who buy, enquire or sign up. It uses data, user research and testing to remove friction and give visitors more reasons to act.
What is a good ecommerce conversion rate?
It varies by sector, price point and traffic source. Many UK ecommerce stores sit somewhere around 1% to 3%. What matters most is improving your own rate. Even small gains can make a big difference to revenue without spending more on ads.
What does a CRO audit include?
My CRO audits cover analytics and funnel analysis, heatmaps and session recordings, mobile UX, page speed, product and collection pages, the basket and checkout, trust signals, copy and offers. You get a prioritised action list ranked by expected impact.
Do you do CRO for Shopify stores?
Yes. Shopify CRO is a core specialism. As an official Shopify Partner I work on theme UX, product page layouts, upsells and cross-sells, average order value, apps, speed and checkout optimisation.
How long does CRO take to show results?
Quick wins from an audit can lift conversions within weeks. A structured testing programme compounds over months, with each winning test building on the last.
Book your free 30-minute call and let's turn more of your visitors into customers.
