Freelance Affiliate Marketing Specialist & Awin Expert
Affiliate marketing is one of the most cost-effective growth channels an ecommerce brand can have: you only pay when a sale happens. But most programmes are left to run on autopilot, full of inactive partners, leaking commission to voucher sites and never reaching their potential. As a freelance affiliate marketing specialist with more than 15 years' experience on Awin, I fix that.
I've launched, managed and scaled affiliate programmes for brands of all sizes, from first-time launches to established programmes driving a major share of online revenue. I know the Awin platform inside out, from tracking and commission structures to publisher recruitment and performance reporting.
Whether you need a programme built from scratch, an underperforming one turned around, or an experienced affiliate manager without the cost of a full-time hire or an agency retainer, I'll turn your affiliate channel into a reliable, profitable source of sales.
Affiliate Marketing Services for Ecommerce Brands
I offer end-to-end affiliate programme management, delivered personally by me. No junior account executives and no long agency contracts: just hands-on expertise from an Awin affiliate expert who treats your commission budget like it's my own.
Every service is built around one goal: growing incremental, profitable sales, not just paying out commission on customers you would have won anyway.
Awin Programme Launch & Setup
Launching on Awin? I'll handle the whole setup: tracking and Shopify integration, commission structures, programme terms, creative assets and your publisher-facing profile, so you go live correctly and start recruiting the right partners from day one.
Affiliate Programme Management
Ongoing, hands-on management of your affiliate programme: publisher recruitment and activation, transaction validation, commission optimisation, promotions planning, newsletters to partners and clear monthly reporting on revenue, ROI and cost of sale.
Publisher Recruitment & Partnerships
The right partners make all the difference. I recruit and negotiate with high-quality content creators, influencers, comparison sites, cashback and loyalty partners, and brand partnerships that bring in new customers, not just discount hunters.
15+ Years of Awin Affiliate Marketing Experience
I've worked on Awin for more than 15 years, so I know how to get the most from the platform: setting up accurate tracking, structuring tiered and new-customer commission rates, using vouchers and exclusive codes wisely, and making sure your programme is attractive to the publishers who actually move the needle.
That experience also means I know where affiliate programmes waste money. Voucher code leakage, last-click attribution that over-rewards low-value partners, unvalidated or returned orders, and partners poaching your own brand search traffic can all quietly eat into your margin. I'll put the right controls in place so every pound of commission earns its keep.
And because I'm also an ex-Google PPC specialist and Shopify Partner who has scaled my own ecommerce brands, I see affiliate marketing as part of your wider growth engine, working alongside your paid search, paid social, SEO and email marketing rather than competing with them.
The result is an affiliate programme that's transparent, profitable and genuinely growing your brand.
Affiliate Marketing Problems I Fix
Affiliate programme gone stale? Most of your sales coming from a handful of voucher and cashback sites? Paying commission on orders that would have happened anyway? Not sure if your affiliate channel is actually profitable?
These are the problems I solve every day as a freelance affiliate marketing specialist. I'll audit your programme, show you exactly where the opportunities and the leaks are, and build a clear plan to grow incremental sales.
Let's Grow Your Affiliate Programme
Every engagement starts with a free affiliate programme audit. I'll review your Awin account, publisher mix, commission structure and tracking, and show you the quick wins and longer-term opportunities before you commit to anything.
I work flexibly, from one-off programme launches and audits to ongoing monthly affiliate management, with transparent reporting on the numbers that matter: revenue, cost of sale and return on investment.
I work with ecommerce brands right across the UK and beyond from my base in West Yorkshire. Get in touch today for a free, no-obligation affiliate marketing audit.
