Sectors I Cover

Marketing works best when the person running it already understands your customers, your margins and your busy seasons. Over 15+ years I've built deep experience in a handful of sectors, both in-house and as a consultant, and that's where I add the most value.

Most of my work is with ecommerce brands, especially fashion, footwear, jewellery, baby and kids, and toys. I also help home service businesses such as plumbers, heating engineers, roofers, renderers and pest control companies generate a steady flow of quality leads.

I'm ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I've worked with brands including Vivienne Westwood, Daily Mail, Shoes International, My 1st Years, Hand on Heart Jewellery and Lily Blanche Jewellery, and I've scaled my own ecommerce businesses from £0 to £35m+.

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Ecommerce Sectors

The fundamentals of ecommerce growth are the same in every category: great product data, profitable Google Shopping and Performance Max, paid social that sells, email that brings customers back and a website that converts. What changes is the customer, the seasonality and the margins. These are the categories I know inside out:

Rob Owlett, ecommerce marketing consultant, reviewing sector performance data

Fashion & Footwear

Fashion ecommerce marketing for luxury labels, premium denim and independent clothing brands, and footwear ecommerce marketing for shoe retailers and brands.

Marketing strategy for fashion, jewellery and baby and kids ecommerce brands

Jewellery & Gifting

Jewellery ecommerce marketing for fine, personalised and fashion jewellery brands, built on in-house experience at Hand on Heart Jewellery and Lily Blanche.

Baby, Kids & Toys

Baby and kids ecommerce marketing for personalised gifts, clothing and nursery brands, and toy ecommerce marketing from someone who scaled PoundToy to around £15m ARR.

Home Services Lead Generation

Not every client sells online. I also help trades and home service businesses win more jobs: plumbers, gas and boiler engineers, electricians, roofers, renderers, jet washing and driveway cleaning companies, and pest control firms.

For these businesses the goal is leads, not baskets: phone calls, quote requests and booked jobs at a cost that makes sense. I manage Google Ads for Yorkshire Externals, a Keighley-based rendering company, and work with pest control, plumbing and boiler businesses too. See how I generate leads for home services.

Lead generation planning for home service businesses such as plumbers and roofers

Tools & Platforms I Specialise In

Whatever your sector, I work hands-on in the platforms that drive growth: Google Ads, Google Merchant Center, Meta Ads, TikTok Ads, Klaviyo, GA4, Awin and Shopify. See all tools and platforms.

Don't see your sector? The same growth recipe works across most categories. Book a free 30-minute call or claim your free marketing audit.

Sector Experience FAQs

Which sectors do you specialise in?

Mainly ecommerce: fashion, footwear, jewellery, baby and kids, and toys. I also run lead generation for home service businesses including plumbers, heating and boiler engineers, electricians, roofers, renderers, jet washing and pest control companies.

Do you only work with ecommerce brands?

No. Ecommerce is the majority of my work, but I also help service businesses generate leads through Google Ads, local SEO, landing pages and paid social.

Can you help if my sector isn't listed?

Usually, yes. The principles of profitable growth carry across categories. Book a free call and I'll tell you honestly whether I'm the right fit.

Have you worked in-house in these sectors?

Yes. I've worked in-house at My 1st Years, Hand on Heart Jewellery, Lily Blanche Jewellery and PoundToy, as well as consulting for brands including Vivienne Westwood and Shoes International.

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Marketing analytics dashboard used across ecommerce and service sectors