Footwear Ecommerce Marketing Consultant
Selling shoes online comes with its own challenges: huge size and colour ranges, fierce price competition on branded lines, broken size runs and some of the highest return rates in ecommerce.
I'm a footwear ecommerce marketing consultant and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I've worked on digital marketing for Shoes International, the UK multi-brand online footwear retailer, so I know how footwear search, Shopping feeds and seasonal demand really work.
Whether you're a multi-brand shoe retailer or a direct-to-consumer footwear brand, I'll help you win more profitable sales.
How I Grow Footwear Brands & Retailers
Footwear growth is won in the detail: product data, variant management, pricing and the experience on the product page.
Shopping Feeds That Win
Merchant Center feeds with accurate GTINs, sizes, colours, gender and age group, and titles that match how people search, such as brand, style, colour and size.
Profitable Google Ads
Shopping and Performance Max split by brand, margin and stock depth, so budget goes to products you can actually fulfil in most sizes, not broken size runs.
Seasonality, Brands & Stock
Footwear demand swings with the seasons: sandals and trainers in spring and summer, boots in autumn and winter, school shoes in late summer and party shoes at Christmas. I plan campaigns and budgets around these peaks and around your stock position.
For multi-brand retailers, I separate branded searches where you compete on price and availability from category searches where you can win new customers, so you're not overpaying for the same sale.
Reduce Returns & Convert More
Clear fit guidance, size charts, reviews mentioning fit, good photography and easy returns messaging all help shoppers choose the right size first time. I'll audit your product pages and checkout to lift conversion and cut avoidable returns.
Book a free 30-minute call or get a free footwear ecommerce audit.
Footwear Ecommerce Marketing FAQs
Have you worked with footwear retailers before?
Yes. I've worked on digital marketing for Shoes International, the UK multi-brand online footwear retailer.
How do you handle Google Shopping for shoes with lots of sizes?
By getting the feed right: correct item group IDs, sizes, colours, GTINs and availability for every variant, and by focusing budget on products with good size availability.
Can you help reduce returns on footwear?
Yes. Better fit information, size guides, reviews and product imagery help customers choose correctly first time, which reduces returns and improves profit.
Do you work with direct-to-consumer shoe brands?
Yes. I help both multi-brand retailers and DTC footwear brands with Google Ads, paid social, email and conversion optimisation.
Sectors I cover: Sectors I Cover | Home Services Lead Generation | Fashion Ecommerce Marketing | Jewellery Ecommerce Marketing | Baby & Kids Ecommerce Marketing | Toy Ecommerce Marketing
Tools I specialise in: Tools & Platforms | Google Ads Consultant | Google Merchant Center Specialist | Meta Ads Specialist | TikTok Ads Specialist | Klaviyo Expert
