Jewellery Ecommerce Marketing Consultant

Jewellery is an emotional, high-consideration purchase. People are often buying a gift, marking a milestone or treating themselves, and they need to trust you before they spend.

I'm a jewellery ecommerce marketing consultant and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I've worked in-house on ecommerce growth at Hand on Heart Jewellery, the luxury handprint and fingerprint jewellery brand, and at Lily Blanche Jewellery, whose founder Gillian Crawford describes me as "a consultant and teacher who has scaled numerous ecommerce businesses."

From fine and personalised jewellery to fashion pieces, I help jewellery brands build trust, grow sales and increase repeat customers.

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How I Grow Jewellery Brands

A plan that reflects how people really buy jewellery: researching, comparing, gifting and coming back for life's big moments.

Jewellery ecommerce marketing consultant reviewing online jewellery sales

Search & Shopping

Google Shopping and Performance Max with feeds that highlight metal, stone, personalisation and price, plus SEO for high-intent searches like gift ideas and occasion jewellery.

Visual Social Ads

Meta and TikTok creative that shows pieces being worn, made and gifted, timed around the key gifting moments of the year.

Jewellery ecommerce report showing gifting season performance

Email & Lifetime Value

Klaviyo flows for anniversaries, birthdays and repeat gifting occasions, plus aftercare and review requests that build loyalty.

Personalised Jewellery & Gifting

Personalised jewellery, such as engraved, handprint, fingerprint and birthstone pieces, brings extra complexity: longer production times, clear order cut-off dates and customers who need reassurance about how personalisation works.

I've grown personalised jewellery brands in-house, so I know how to plan around Christmas, Valentine's Day and Mother's Day deadlines, communicate production times without hurting conversion, and use the personal story behind each piece in your marketing.

Trust, Conversion & AOV

Reviews, clear materials and hallmark information, gift packaging, delivery promises and secure checkout all help jewellery shoppers buy with confidence. I'll optimise your product pages and checkout, and use matching sets, gift add-ons and engraving upgrades to lift average order value.

Book a free 30-minute call or get a free jewellery ecommerce audit.

Jewellery Ecommerce Marketing FAQs

Which jewellery brands have you worked with?

I've worked in-house on ecommerce growth at Hand on Heart Jewellery and Lily Blanche Jewellery.

How do you market personalised jewellery?

By planning around key gifting dates and production cut-offs, showing the personal story behind each piece, and making the personalisation process clear and reassuring on your website.

What's the best channel for jewellery brands?

Usually a mix of Google Shopping and Performance Max for high-intent searches, visual Meta and TikTok ads, and email for repeat gifting occasions. The right balance depends on your price point and audience.

Can you help increase average order value for jewellery?

Yes. Matching sets, gift packaging, engraving upgrades and smart product recommendations are proven ways to raise average order value.

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