Google Ads Consultant

Google Ads can be the fastest way to win new customers, or the fastest way to burn money. The difference is in the setup, the tracking and the hours spent optimising every week.

I'm a freelance Google Ads consultant and ex-Googler, with 15+ years managing PPC for ecommerce brands and lead generation businesses. I'm a specialist in Google Shopping and Performance Max, and I manage Search, Shopping, PMax, Demand Gen and YouTube campaigns personally.

I've worked with brands including Vivienne Westwood and Shoes International, scaled my own ecommerce businesses to £35m+, and manage Google Ads for service businesses such as Yorkshire Externals.

Let's Chat >

Google Ads Management Services

Every campaign type, built around your margins and the customers worth paying for.

Google Ads consultant reviewing Search and Shopping campaign performance

Search Campaigns

Tightly themed keywords, compelling ads, strong negative keyword lists and landing pages that match the search, ideal for lead generation and high-intent product searches.

Ex-Google PPC consultant optimising Performance Max campaigns

Shopping & Performance Max

Profit-led Shopping and PMax structures, segmented by margin, best sellers and stock, powered by optimised product feeds.

Google Ads report showing return on ad spend and cost per acquisition

Tracking & Bidding

Accurate conversion tracking with GA4, enhanced conversions and offline lead imports, so smart bidding optimises for real revenue and real leads.

Why Hire an Ex-Google Consultant?

I've worked inside Google, so I understand how the auction, Quality Score and automated bidding really work, and where Google's own recommendations help or hurt your account.

That means I'll happily push back on automated suggestions that spend more of your money without improving results. Every change is measured against one question: does it make you more profit?

Google Ads account audit and keyword planning

Free Google Ads Audit

I'll review your account structure, tracking, search terms, Shopping feed, bidding and wasted spend, then show you the biggest opportunities on a free call.

Looking for a local PPC consultant? I cover Yorkshire, the North West and the UK. Book a free 30-minute call or claim your free Google Ads audit.

Google Ads Consultant FAQs

What does a Google Ads consultant do?

I plan, build and manage your Google Ads campaigns, including keyword and audience research, ad copy, Shopping feeds, bidding, tracking and ongoing optimisation, with clear reporting on profit and leads.

Do you specialise in Google Shopping and Performance Max?

Yes. Shopping and Performance Max for ecommerce brands is one of my core specialisms, alongside Search campaigns for lead generation.

How much budget do I need for Google Ads?

It depends on your market and goals. I'll recommend a realistic starting budget based on your costs per click, conversion rates and margins, then scale what works.

Is there a free Google Ads audit?

Yes. I'll review your account and show you the biggest opportunities and areas of wasted spend on a free 30-minute call.

Let's Have That Call >

Google Ads conversion tracking dashboard