Google Merchant Center Specialist

Your Google Merchant Center product feed is the foundation of Google Shopping, Performance Max and free product listings. If the feed is weak, disapproved or suspended, your ads simply can't perform.

I'm a Google Merchant Center specialist, ex-Googler and official Shopify Partner. I optimise product feeds, fix disapprovals and help ecommerce brands get suspended accounts back up and running.

Whether you sell fashion, footwear, jewellery, toys or baby products, better product data means better Shopping performance.

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Merchant Center Services

Everything your product data needs to win on Google.

Google Merchant Center specialist optimising an ecommerce product feed

Feed Optimisation

Titles and descriptions that match how people search, correct GTINs, brands, colours, sizes, materials, age groups and product types, plus custom labels for margin and best sellers.

Fixing product disapprovals in Google Merchant Center

Disapprovals & Errors

Fixing price and availability mismatches, missing identifiers, image problems, shipping and returns settings, and policy disapprovals so every product can serve.

Google Shopping performance report after feed optimisation

Suspension Recovery

Diagnosing misrepresentation and other account suspensions, fixing the website and policy issues behind them and preparing a strong review request.

Shopify & Merchant Center

Most of my clients run Shopify. As an official Shopify Partner, I set up and troubleshoot the Google & YouTube channel and feed apps, handle variants and markets correctly and use supplemental feeds to improve data without rewriting your whole catalogue.

I also make sure your shipping, returns, contact and business information meet Google's requirements, which are some of the most common causes of account problems.

Shopify product feed setup for Google Shopping

From Better Feeds to Better ROAS

A clean, rich feed lets Shopping and Performance Max match your products to the right searches and lets me structure campaigns by margin and performance.

Book a free 30-minute call or get a free Merchant Center audit.

Google Merchant Center FAQs

Can you fix a Merchant Center misrepresentation suspension?

Often, yes. I diagnose the likely causes, such as missing business information, unclear policies or pricing issues, fix them on your website and account, then request a review. No one can guarantee Google's decision, but a thorough fix gives you the best chance.

Why are my products disapproved?

Common causes include price or availability mismatches, missing GTINs, image issues, policy violations and shipping settings. The Diagnostics tab shows the reasons, and I'll fix them at the source.

Does feed optimisation really improve Shopping performance?

Yes. Better titles and attributes help Google match your products to relevant searches, and custom labels let campaigns be structured around profit.

Do you work with Shopify feeds?

Yes. As an official Shopify Partner, I regularly set up and optimise Shopify product feeds for Google.

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