Baby & Kids Ecommerce Marketing Consultant
Baby and kids is one of my biggest specialisms. Parents, grandparents and gift-givers are a uniquely loyal audience, but they're also cautious, busy and bombarded with choice. Safety, quality and trust come first.
I'm a baby and kids ecommerce marketing consultant and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I worked in-house on ecommerce marketing at My 1st Years, the personalised baby gifts brand, and I've scaled toy and kids businesses including PoundToy to around £15m ARR.
From personalised baby gifts and children's clothing to nursery products and toys, I help brands reach new parents, win gift buyers and keep families coming back as their children grow.
How I Grow Baby & Kids Brands
A plan built around the family journey, from pregnancy and new baby gifts to birthdays, christenings, Christmas and every stage of childhood.
Google Shopping & Search
Shopping and Performance Max for gift and product searches, with feeds using correct age group, gender and size attributes, plus SEO for 'new baby gift' and occasion searches.
Social Ads Parents Trust
Email That Grows With Them
Klaviyo flows timed to a child's age and milestones, birthday reminders and gift-giving occasions, so one first purchase turns into years of repeat orders.
Personalised Baby Gifts & Gifting Seasons
Personalised baby gifts are a big part of this market, and I know it well from my time in-house at My 1st Years. Gift buyers need clear personalisation previews, delivery dates they can rely on and confidence that the gift will arrive beautifully packaged.
I plan campaigns around baby showers, new arrivals, christenings, first birthdays, Easter, Christmas and Mother's and Father's Day, and around the order cut-offs that come with personalised products.
Trust, Safety & Conversion
Parents want reassurance. Reviews from other parents, safety standards and materials information, clear age guidance, easy returns and fast delivery all lift conversion. I'll audit your site for conversion and make sure your marketing claims stay accurate and compliant.
Selling toys too? See my toy ecommerce marketing services. Book a free 30-minute call or get a free baby and kids ecommerce audit.
Baby & Kids Ecommerce Marketing FAQs
Have you worked in the baby and kids sector?
Yes, it's one of my biggest specialisms. I worked in-house on ecommerce marketing at My 1st Years, the personalised baby gifts brand, and scaled PoundToy to around £15m ARR.
How do you market personalised baby gifts?
By planning around key occasions and production cut-offs, showing clear personalisation previews, targeting parents, grandparents and gift-givers, and using reviews to build trust.
Can you advertise to parents on Meta and TikTok?
Yes. I target parents and gift-givers while following each platform's advertising policies around children, families and sensitive categories.
How do you increase repeat purchases from parents?
With email and SMS flows timed to a child's age and milestones, birthday reminders and occasion-based campaigns, so customers come back as their children grow.
Sectors I cover: Sectors I Cover | Home Services Lead Generation | Fashion Ecommerce Marketing | Footwear Ecommerce Marketing | Jewellery Ecommerce Marketing | Toy Ecommerce Marketing
Tools I specialise in: Tools & Platforms | Google Ads Consultant | Google Merchant Center Specialist | Meta Ads Specialist | TikTok Ads Specialist | Klaviyo Expert
