Meta Ads Specialist

Facebook and Instagram are where many brands find their next customers. But rising costs, privacy changes and creative fatigue mean the old tactics don't work any more.

I'm a freelance Meta Ads specialist and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I run Facebook and Instagram campaigns for ecommerce brands and lead generation businesses, and I've delivered CRO, ad copy, video scripts and Meta advertising for Carma, the B Corp climate platform and Shopify tree-planting app.

My focus is simple: creative that stops the scroll and campaigns that make money.

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Meta Ads Management

Modern Meta advertising is driven by creative and data. I take care of both.

Meta Ads specialist reviewing Facebook and Instagram ad performance

Creative Strategy & Testing

Hooks, angles, UGC, video scripts and static ads, tested systematically so you know which messages work and can scale them.

Creative testing plan for Facebook and Instagram ads

Catalogue & Advantage+

Advantage+ shopping campaigns and catalogue ads for ecommerce brands, with retargeting and prospecting structured to avoid paying twice for the same customer.

Lead Ads & Tracking

Lead ads and landing pages for service businesses, plus the Meta Pixel and Conversions API set up properly so the algorithm learns from accurate data.

Meta Ads for Ecommerce & Lead Generation

For ecommerce brands in fashion, jewellery and baby and kids, Meta is often the main way new customers discover you. I build campaigns around your margins and customer lifetime value, not just the ROAS figure in Ads Manager.

For home service businesses, Meta lead ads and before-and-after creative can generate quality enquiries at a lower cost than search, especially for visual trades.

Planning Instagram ad creative and video scripts

Free Meta Ads Audit

I'll review your account structure, creative, audiences, tracking and attribution, then show you what to change first. Also running TikTok? See my TikTok Ads services.

Book a free 30-minute call or get a free Meta Ads audit.

Meta Ads Specialist FAQs

What does a Meta Ads specialist do?

I plan, create and manage Facebook and Instagram advertising, including creative strategy, audience and campaign setup, tracking, testing and reporting, focused on profitable sales or quality leads.

Do you create the ad creative?

I write ad copy, hooks and video scripts and plan the creative strategy. For production I can work with your team, creators or trusted designers.

Is Meta advertising still worth it?

For most ecommerce brands and many service businesses, yes. Success now depends on strong creative, accurate tracking and judging results on real profit.

Do you set up the Conversions API?

Yes. I set up the Meta Pixel and Conversions API, including through Shopify, so campaigns optimise on accurate data.

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