Freelance Paid Social Media Expert: Meta, TikTok & YouTube Ads
Social media ads can be the fastest way to reach new customers, or the fastest way to burn through your marketing budget. As a freelance paid social media expert with more than 10 years' experience running Meta, TikTok and YouTube ads, I make sure every pound you spend is working to grow your sales.
I focus purely on paid social advertising: Facebook ads, Instagram ads, TikTok ads and YouTube ads built around clear commercial goals like sales, leads and return on ad spend. No vanity metrics, no chasing likes, just campaigns that make you money.
Combined with my background as an ex-Google PPC specialist and Shopify Partner, and the experience of scaling my own ecommerce brands, I bring a performance-first approach to paid social that turns scrolling audiences into paying customers.
Paid Social Advertising Services
Whether you're spending your first £1,000 a month on social ads or scaling to six figures, I'll plan, build and manage campaigns across the platforms where your customers spend their time.
Every campaign is managed personally by me, an experienced paid social specialist, from strategy and audience targeting to creative testing, tracking and weekly optimisation.
Meta Ads: Facebook & Instagram
Full-funnel Facebook and Instagram ad campaigns, from prospecting to retargeting. I'm an experienced Meta ads expert covering Advantage+ shopping campaigns, catalogue and dynamic product ads, lead ads, audience strategy and Conversions API tracking set up properly.
TikTok Ads
TikTok is where attention is, and its ads platform can drive serious sales when done right. I build TikTok ad campaigns using native, scroll-stopping creative, Spark Ads, TikTok Shop and catalogue campaigns, with accurate pixel and Events API tracking.
YouTube Ads
From skippable in-stream ads and YouTube Shorts to Demand Gen campaigns, I use YouTube advertising to build awareness and drive action, reaching high-intent audiences based on what they search for and watch.
10+ Years Running Profitable Paid Social Campaigns
I've been running paid social campaigns for more than a decade, since the early days of Facebook advertising, through the rise of Instagram and the arrival of TikTok. I've seen what works, what doesn't, and how fast the platforms change, so I keep your campaigns ahead of the curve.
Great paid social is built on three things: the right audience, the right creative and accurate tracking. I'll help you nail all three, from audience and lookalike strategy to creative testing frameworks that find winning ads quickly, through to server-side tracking that gives the algorithms the data they need to perform.
I also understand the full customer journey. Because I run Google Ads, SEO, email and CRO too, I make sure your social ads work alongside your other channels, with landing pages that convert and retargeting that brings people back to buy.
The result: lower cost per acquisition, higher return on ad spend and paid social campaigns you can scale with confidence.
Paid Social Problems I Fix
Rising cost per purchase? Ads that get clicks but no sales? Creative fatigue killing performance every few weeks? Tracking broken since iOS privacy changes? Not sure if your Meta or TikTok ads are actually profitable?
As your freelance paid social media expert, I'll audit your ad accounts, find exactly what's holding them back and build a clear plan to fix it, so your social ads become a profitable, scalable growth channel.
Let's Make Your Social Ads Pay
Every engagement starts with a free paid social audit. I'll review your Meta, TikTok or YouTube ad accounts, targeting, creative and tracking, and show you the quick wins before you commit to anything.
I work flexibly, from one-off account audits and rebuilds to ongoing monthly paid social management, with clear reporting on the numbers that matter: revenue, cost per acquisition and return on ad spend.
I work with ecommerce and lead generation businesses right across the UK from my base in West Yorkshire. Get in touch today for a free, no-obligation paid social audit.
