Freelance SEO Consultant & Shopify SEO Expert

Paid ads stop the moment you stop paying. Organic search keeps working. As a freelance SEO consultant with more than 15 years in ecommerce, I help Shopify brands and online retailers win more of the searches that matter: the ones made by people ready to buy.

 

I'm not a generalist agency bolting SEO onto a website package. I'm an ecommerce SEO specialist who has built and scaled my own online brands, so every recommendation is judged on one thing: will it bring in more revenue?

 

From technical fixes and site structure to keyword research, collection pages, product content and links, I'll build an SEO plan that compounds month after month and turns your store into a reliable source of free, high-intent traffic.

SEO Services for Shopify & Ecommerce Brands

Whether your Shopify store is brand new, stuck on page two or losing rankings it used to own, I offer hands-on SEO support as a Shopify SEO expert, without agency overheads or junior account managers.

SEO performance graph showing organic traffic growth for a Shopify store

Technical & Shopify SEO

Shopify has quirks that quietly hold stores back: duplicate collection URLs, bloated themes, thin product variants and messy redirects. I fix the technical foundations so Google can crawl, understand and rank your store properly.

Freelance SEO consultant reviewing ecommerce rankings on a laptop

Keyword Research & Content

I find the commercial keywords your customers actually use, then map them to collection pages, product pages and blog content that ranks and converts, so you're not just getting traffic but sales.

SEO report showing organic traffic and revenue for an ecommerce brand

SEO Audits & AI Search Visibility

A clear, prioritised SEO audit of your site, plus practical steps to get your brand recommended in Google's AI Overviews and tools like ChatGPT, where more and more shoppers now start their search.

Why Work With a Freelance SEO Expert?

Most SEO agencies sell a monthly retainer, send a report full of jargon and hope you don't ask what's changed. With me, you work directly with an experienced SEO consultant who has spent over 15 years growing ecommerce businesses, including building brands from zero to multi-million-pound revenues.

 

Ecommerce SEO is different from SEO for a local service business. Rankings for collection pages, product schema, faceted navigation, internal linking between categories and products, and content that supports buying decisions all matter far more. That's where I spend my time, and it's why Shopify and ecommerce brands get more out of working with a specialist.

 

And because I also run PPC, CRO and email marketing, I'll make sure your SEO works alongside your other channels, using paid search data to find winning keywords and conversion insights to make sure organic visitors actually buy.

Shopify SEO strategy planning session

Shopify SEO Problems I Fix

Organic traffic flatlining? Product pages not indexed? Rankings dropped after a theme change or migration? Collection pages outranked by marketplaces? As your freelance SEO consultant, I'll find the root cause, fix it and build a plan to grow from there.

Let's Grow Your Organic Traffic

Every engagement starts with a free SEO audit, so you'll know exactly where you stand, what's holding you back and where the biggest opportunities are before you commit to anything.

 

I work on a flexible basis, from one-off audits and Shopify migrations to ongoing monthly SEO, with transparent reporting that shows rankings, organic traffic and, most importantly, organic revenue.

 

I work with Shopify and ecommerce brands right across the UK from my base in West Yorkshire. Get in touch today for a free, no-obligation SEO audit.

Organic search analytics on a laptop for an ecommerce SEO client