Lead Generation for Home Service Businesses
If you run a plumbing, heating, electrical, roofing, rendering, jet washing or pest control business, you don't need more 'brand awareness'. You need the phone to ring with the right jobs, in the areas you cover, at a cost per job that makes sense.
That's exactly what I build. I'm a freelance marketing consultant based in Keighley, ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. Alongside my ecommerce work, I help trades and home service businesses generate a steady, predictable flow of quality leads through Google Ads, local SEO, Google Business Profile, landing pages and paid social.
I manage Google Ads for Yorkshire Externals, a Keighley-based rendering company, driving more website traffic and quality enquiries. I also work with pest control, plumbing and boiler businesses. I know what a good lead looks like in this sector, and how quickly a bad one wastes an engineer's day.
Home Services I Generate Leads For
Every trade has its own search terms, seasonality and job values. Here's how I approach the main ones:
Plumbers: emergency leaks, blocked drains, bathroom installs and general plumbing. Emergency searches convert fast but cost more per click, so I separate urgent and planned work into different campaigns and bid on each accordingly.
Gas, heating and boiler engineers: boiler installations, replacements, repairs and servicing. Demand spikes when the weather turns cold, so I build budgets around autumn and winter and promote servicing in the quieter months to keep the diary full. High-value installs get their own campaigns and landing pages.
Electricians: rewires, consumer unit upgrades, EV charger installs, EICRs and landlord certificates. Targeting the high-value and repeat work, such as landlords and letting agents, keeps cost per job low.
Roofers: repairs, new roofs, flat roofs, guttering and fascias. Storms create sudden demand, so campaigns need to scale up quickly and back down again without wasting money.
Renderers and external wall specialists: K Rend, silicone render, monocouche, external wall insulation and render repairs. These are considered, high-value jobs, so before-and-after galleries, reviews and a fast quote process matter.
Jet washing and exterior cleaning: driveways, patios, roofs, decking and soft washing. A strong local Google Business Profile and visual proof work brilliantly here, alongside seasonal Meta ads in spring and summer.
Pest control: rats, mice, wasps, bed bugs, moles and commercial contracts. Urgent residential callouts need ads running at the right hours, while commercial contracts need SEO and a credible website to win long-term business.
I also help builders, landscapers, window and door installers, cleaners and other home service companies. If your customers search Google for a tradesperson, I can help you get found.
Google Ads & Local Services Ads
Search ads that show up the moment someone needs you, targeted to the postcodes you actually cover, with call tracking so every lead is measured. Where your trade is eligible, I'll also set up Google's Local Services Ads. More on Google Ads management.
Local SEO & Google Business Profile
Rank in the Google map pack and organic results for '[trade] near me' searches. That means an optimised Google Business Profile, service and area pages that rank, local citations and a steady stream of genuine reviews. More on SEO.
Landing Pages, Social & Follow-Up
Fast, mobile-first landing pages with click-to-call and simple quote forms, plus Facebook and Instagram lead ads for visual trades. I'll also help you respond to leads quickly, because the first business to call back usually wins the job.
How I Turn Clicks Into Booked Jobs
1. Measure what matters. I set up call tracking, form tracking and GA4 conversion tracking so we know your cost per lead and, ideally, your cost per booked job. Not just clicks.
2. Target the right areas and jobs. Ads and SEO focus on the postcodes you can reach profitably and the job types you want more of. Out-of-area clicks and searches for jobs you don't do get excluded.
3. Filter out time-wasters. Negative keywords, clear pricing cues and smart form questions reduce DIY researchers, job seekers and tyre-kickers, so your team spends time on genuine customers.
4. Build trust fast. Reviews, accreditations such as Gas Safe, NICEIC or BPCA where you hold them, guarantees, real photos of your work and clear service areas give people the confidence to call you rather than the next firm.
5. Plan for the seasons. Boilers in winter, wasps in late summer, roofs after storms, jet washing in spring. I plan budgets so you're visible when demand peaks and not overspending when it's quiet.
6. Improve every month. Clear monthly reporting in plain English: leads, cost per lead, which areas and services are performing and what we're changing next.
Why Home Service Businesses Choose Me
You work with me directly. There's no account manager, no junior and no long lock-in contract. I understand that you're out on jobs all day, so I keep things simple. You get a short monthly update, quick answers on WhatsApp and campaigns that are judged on the jobs they bring in.
I'm based in Keighley and meet trades businesses across Yorkshire and the North West in person, and support home service companies right across the UK remotely.
Book a free 30-minute call or get a free lead generation audit. I'll review your Google Ads, Google Business Profile and website and show you where your next jobs will come from.
Home Services Lead Generation FAQs
What's the best way for a plumber or heating engineer to get more leads?
For most trades, Google Ads delivers leads fastest, while local SEO and a strong Google Business Profile build a cheaper, long-term flow of enquiries. The best results come from running both, with proper call and form tracking so you know what each job costs.
How much does Google Ads cost for a trades business?
It depends on your trade, area and competition. Emergency plumbing and boiler searches cost more per click than jet washing, for example. I'll estimate realistic costs per lead for your trade and area before you spend anything, and we start with a budget you're comfortable with.
Do you work with pest control companies?
Yes. I work with pest control businesses on both urgent residential callouts and longer-term commercial contracts, using Google Ads, local SEO and landing pages built to convert.
Can you help a rendering or roofing company?
Yes. I manage Google Ads for Yorkshire Externals, a Keighley-based rendering company. Rendering and roofing jobs are high value, so the focus is on quality leads, strong proof of your work and a fast quote process.
Do I need a new website to get more leads?
Not always. Often a few fast, focused landing pages for your main services and areas are enough. I'll review your current site and tell you honestly whether it's holding you back.
Will you tie me into a long contract?
No. I work on flexible terms and earn your business every month through the leads and jobs the marketing delivers.
Do you only cover Yorkshire?
No. I'm based in Keighley and meet clients across Yorkshire and the North West, but I run lead generation for home service businesses across the UK.
Sectors I cover: Sectors I Cover | Fashion Ecommerce Marketing | Footwear Ecommerce Marketing | Jewellery Ecommerce Marketing | Baby & Kids Ecommerce Marketing | Toy Ecommerce Marketing
Tools I specialise in: Tools & Platforms | Google Ads Consultant | Google Merchant Center Specialist | Meta Ads Specialist | TikTok Ads Specialist | Klaviyo Expert
