Toy Ecommerce Marketing Consultant
The toy market is unlike any other. A huge share of the year's sales land in the run-up to Christmas, trends can explode overnight on TikTok, and big retailers compete hard on price for the most popular lines.
I've lived it. I scaled PoundToy to around £15m ARR and grew PoundFun to around £5.5m in revenue within 18 months. Today I'm a toy ecommerce marketing consultant and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing.
Whether you're a toy retailer, a games brand or a maker of educational or wooden toys, I'll help you win your peak season and grow all year round.
How I Grow Toy Brands & Retailers
High volume, tight margins and intense seasonality. Toy ecommerce rewards brands that plan early and manage every penny of ad spend.
Google Shopping at Scale
Large-catalogue Shopping and Performance Max structured by margin, price point and best sellers, with clean feeds and age group data that keep products approved and visible.
TikTok & Meta for Trends
Email for Repeat Buyers
Klaviyo flows for birthdays, Christmas gift guides, pocket money buys and new arrivals, so you're not paying again to reach customers you've already won.
Planning for Q4 & Christmas
For toy businesses, Q4 can make or break the year. I plan stock-aware campaigns months in advance: building audiences early, preparing gift guides and landing pages, setting realistic ROAS targets for peak, and having budgets ready to scale when demand arrives.
Just as importantly, I make sure you stop spending on products that are about to sell out, communicate clear Christmas delivery cut-offs and keep momentum going into January sales.
Profitable Growth All Year Round
Outside Christmas, birthdays, Easter, summer holidays, back to school and pocket money buys keep toy brands moving. I also help with marketplace strategy, product bundles that lift average order value and conversion improvements that make every visitor worth more.
Selling baby and kids products too? See my baby and kids ecommerce marketing services. Book a free 30-minute call or get a free toy ecommerce audit.
Toy Ecommerce Marketing FAQs
Have you worked in the toy industry?
Yes. I scaled PoundToy to around £15m ARR and grew PoundFun to around £5.5m in revenue within 18 months.
When should toy brands start planning for Christmas?
Ideally in the summer. That gives time to plan stock, build audiences, prepare gift guides and landing pages, and test creative before peak demand and costs arrive.
Is TikTok good for selling toys?
It can be excellent, especially for products that are fun to demonstrate. TikTok can also create sudden demand spikes, so it needs to be planned alongside stock levels.
How do you keep toy ads profitable with low margins?
By structuring Shopping and Performance Max around margin, cutting spend on low-profit and low-stock lines, using bundles to lift order value, and growing email so repeat sales don't depend on paid ads.
Sectors I cover: Sectors I Cover | Home Services Lead Generation | Fashion Ecommerce Marketing | Footwear Ecommerce Marketing | Jewellery Ecommerce Marketing | Baby & Kids Ecommerce Marketing
Tools I specialise in: Tools & Platforms | Google Ads Consultant | Google Merchant Center Specialist | Meta Ads Specialist | TikTok Ads Specialist | Klaviyo Expert
