Fashion Ecommerce Marketing Consultant

Fashion is one of the most competitive categories online. Customers have endless choice, trends move fast, returns eat into margins and paid social costs keep rising. Growing a clothing brand profitably takes more than pretty ads.

I'm a fashion ecommerce marketing consultant and ex-Google, an official Shopify Partner and an ecommerce AI specialist with 15+ years in digital marketing. I've worked on digital marketing for Vivienne Westwood, the iconic British fashion house, and onboarded I Am Denim, the premium British jeans brand, with a full audit and growth plan, including their approach to the Brands at M&S marketplace.

From luxury and high-end labels to independent clothing brands on Shopify, I help fashion businesses sell more, more profitably.

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How I Grow Fashion Brands

A joined-up plan across the channels that actually sell clothes online, built around your margins, your returns rate and your seasonal drops.

Google Shopping & PMax

Well-structured product feeds and Google Shopping and Performance Max campaigns split by category, price and margin, with Merchant Center colour, size and material attributes done properly.

Meta & TikTok Ads

Creative-led Meta and TikTok campaigns, from launch drops to always-on catalogue ads, with UGC and creator content that shows how clothes look on real people.

Fashion ecommerce sales report showing revenue and return on ad spend

Email, SMS & Retention

Klaviyo flows for new arrivals, back in stock, browse and basket abandonment, and VIP customers, so repeat purchases grow your margin rather than your ad spend.

Luxury, Premium & High-End Fashion

High-end fashion needs a different touch. Discounting can damage a luxury brand, so growth comes from brand search, considered creative, strong product storytelling and a website experience that matches the price point.

Having worked on a global luxury house like Vivienne Westwood and premium brands like I Am Denim, I understand how to protect brand equity while still driving measurable sales, and how to balance your own website with marketplaces and wholesale partners.

Fix Returns, Sizing & Conversion

In fashion, conversion and returns go hand in hand. I look at size guides, fit information, product photography, reviews, delivery and returns messaging, and mobile checkout to convert more visitors and reduce costly returns.

See the brands I have worked with, book a free 30-minute call or get a free fashion ecommerce audit.

Fashion Ecommerce Marketing FAQs

Which fashion brands have you worked with?

I've worked on digital marketing for Vivienne Westwood and onboarded premium British jeans brand I Am Denim. I've also worked with footwear retailer Shoes International.

What's the best marketing channel for a fashion brand?

For most fashion brands, it's a combination: Google Shopping and Performance Max to capture demand, Meta and TikTok to create it, and email to drive repeat purchases. The right mix depends on your price point, margins and audience.

Can you help a luxury fashion brand without discounting?

Yes. Luxury growth relies on brand search, storytelling, considered creative and a premium website experience rather than constant sales. I'll help you grow while protecting brand equity.

Do you help fashion brands sell on marketplaces?

Yes. I advise on marketplaces such as Brands at M&S, Amazon and others, and on making them work alongside your own website.

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Analytics dashboard for a Shopify fashion store